AI APPLIED TO MARKETING
Use Case: GENERATION OF SOCIAL LISTENING REPORTS BASED ON TEXTS PUBLISHED ON SOCIAL NETWORKS.
The challenge is to extract information from social media followers that is useful for brand reputation management.
· Data type: Natural Language
· Input Data: Posts on social networks
· Output Data: Report on positive/negative tone and major subjects associated with tone
Super powers given to the teams in charge by the Artificial Intelligence:
(ENAIA infographic: AI applied to Marketing).
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