AI APPLIED TO MARKETING

 

Use Case: GENERATION OF SOCIAL LISTENING REPORTS BASED ON TEXTS PUBLISHED ON SOCIAL NETWORKS.

CHALLENGE: 

The challenge is to extract information from social media followers that is useful for brand reputation management. 

· Data type: Natural Language  

· Input Data: Posts on social networks

· Output Data: Report on positive/negative tone and major subjects associated with tone

Super powers given to the teams in charge by the Artificial Intelligence:

ABSOLUTE HEARING

TELEPHATY

jornada de cen navarra cen digital - neuraptic inteligencia artificial

(ENAIA infographic: AI applied to Marketing).

More information related to the article:

– How can artificial intelligence [and multimodal artificial intelligence] help to optimize and make businesses in multiple sectors more profitable? ¡Visit our sectors page and learn more about it!