AI APPLIED TO MARKETING

Use Case: GENERATION OF SOCIAL LISTENING REPORTS BASED ON TEXTS PUBLISHED ON SOCIAL NETWORKS.

CHALLENGE: 

The challenge is to extract information from social media followers that is useful for brand reputation management. 

· Data type: Natural Language  

· Input Data: Posts on social networks

· Output Data: Report on positive/negative tone and major subjects associated with tone

Super powers given to the teams in charge by the Artificial Intelligence: