
AI APPLIED TO MARKETING
Use Case: GENERATION OF SOCIAL LISTENING REPORTS BASED ON TEXTS PUBLISHED ON SOCIAL NETWORKS.
CHALLENGE:
The challenge is to extract information from social media followers that is useful for brand reputation management.
· Data type: Natural Language
· Input Data: Posts on social networks
· Output Data: Report on positive/negative tone and major subjects associated with tone
Super powers given to the teams in charge by the Artificial Intelligence:
ABSOLUTE HEARING
TELEPHATY

(ENAIA infographic: AI applied to Marketing).
More information related to the article:
– How can artificial intelligence [and multimodal artificial intelligence] help to optimize and make businesses in multiple sectors more profitable? ¡Visit our sectors page and learn more about it!